AgriCULTURE
Sophie Henderson (nee Malone)
With over ten years marketing experience in the food and fibre sector, understanding the business of farming is second nature to me; it’s what I know and love.
After growing up on a Manawatū dairy farm, I graduated from Lincoln University with a B.Com majoring in Marketing and International Business. A desire to work closely with designers and bring great ideas to life also led to a Certificate in Digital Media from Yoobee School of Design. Now based in the heart of the Rangitīkei on a sheep and beef property, I’m constantly in ideation and spoilt for creativity.
Foster Ideas is largely focused on storytelling. It’s a crucial aspect of marketing execution and can often be overlooked. In 2017 I graduated from the Kellogg Rural Leadership Programme. My research focused on 21st century leadership capabilities which explored key approaches including; design thinking, the art of storytelling, customer-centric decision making and new organisation models. Click here to read the full report.
