Services
Brand development and strategy
Whether you are in development, a mature brand or want to refresh a well-established brand, Foster Ideas can work with you build a clear strategy and find the right channels to roll it out.
Storytelling and Marcom
Every product or service has a story to tell. Why does it exist? What’s in it for me? How can it improve my current process? The art of storytelling helps turn the most technical features into rewarding experiences for the user, and immerses the audience in how that product will benefit them. Let Foster Ideas help you wordsmith your way to results and tell your unique story visually through all relevant channels.
Internal brand perception
Is everyone on the bus? A question suggested by the greats, including Jim Collins and not as negative as it sounds. One-on-one reviews can often can be hard to deep dive into individual motivators, perceptions and opinions. For example, introducing a commission structure to someone who is driven by work/life balance is ineffective. Foster Ideas can have these conversations and provide recommendations to ensure each relationship becomes an equal partnership and help minimise staff turnover.
End to end campaign management
From concept creation to campaign delivery, Foster Ideas has you covered. I’m connected to a network of talented people ready to collaborate and deliver real results.
Customer journey and experience mapping
It seems simple, but do you have a clear understanding of the journey each customer takes and the experiences they have with your brand? Why not use a fresh pair of eyes and take the time to slowly go through each touchpoint and ensure you’re delivering the best possible customer experience.
Design thinking - for ideation, user experience and driver for innovation
Recipe:
Well-brewed coffee or English Breakfast tea
A set of Post-it® notes + sharpies
1 whiteboard + markers
Foster Ideas
2-4 great minds
Book a room for 3-4 hours and turn off all distractions. Write the challenge at the top of the board. Let Foster Ideas facilitate the discussion cover the walls with Post-it® notes. Refine, refine, refine and finish the session with some clear ideas or themes to move forward with. Repeat if further refining is necessary or add a summary report for good measure.